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e& MOTB 2026: Dubai Design District
e& MOTB is back at Dubai Design District from 1–11 January 2026 for its 13th edition as part of Dubai Shopping Festival. This vibrant open-air market brings free concerts, immersive experiences, family workshops, pop-up shopping, and new dining concepts, running from day to night. Perfect for families, friends, and trendsetters, e& MOTB is one of Dubai’s must-visit DSF highlights.
Live Entertainment and Performances
The e& MOTB 2026 entertainment programme features live music, dance performances, and interactive stage shows throughout the event. A key highlight is a free live concert by DYSTINCT on 2 January, making it one of the standout free concerts in Dubai during DSF.
Across the venue, visitors can enjoy energetic dance acts, on-stage competitions, and immersive performances, alongside futuristic installations designed for memorable photo moments and social sharing.
What’s New at e& MOTB 2026
This year introduces a strong future-forward theme through headline immersive activations.
Emarat Station – 100 Years Forward presents a reimagined petrol station set a century into the future. The pop-up features life-sized fuel dispenser replicas and a 360-degree video booth showcasing the Dubai 2126 skyline. Visitors can scan a QR code on-site to access Emarat’s loyalty app, unlocking interactive gameplay and digital rewards.
Journey to 2126 by Nescafé offers a free 15-minute immersive experience across four themed rooms. Highlights include a futuristic sampling station with surprise elements, the Infinity Feed mirror room, the Ctrl Your World creative space where guests can draw freely on the walls, and The Final Frame, featuring an upside-down train cabin for creative photo opportunities.
Family-Friendly Workshops and Activities
e& MOTB remains one of the most family-friendly events in Dubai during the Dubai Shopping Festival. A wide range of hands-on workshops caters to adults, teenagers, and children.
Activities include beginner crochet workshops to create mini bags, beauty-based sessions where guests formulate their own lip gloss, guided aromatherapy workshops to craft personalised soy-wax candles, and slime-making workshops for younger visitors. Workshop schedules vary daily and are announced via @dubaifestivals.
Shopping at e& MOTB
Shopping at e& MOTB focuses on discovery and independent brands. With 56 brands participating, visitors can explore a curated mix of homegrown Dubai labels, emerging designers, vintage fashion, jewellery, accessories, and fashion for men, women, and children.
Beauty lovers can visit The Glow Bloc, a dedicated beauty zone featuring interactive pop-ups from leading brands. MAC Cosmetics has been confirmed, with additional beauty and skincare brands to be announced. Visitors can explore new launches, bestsellers, fragrances, and limited-edition gift sets.
Food Stalls at e& MOTB
Free Entry and Visitor Information
One of the key draws of e& MOTB is accessibility. Entry is free, parking is free, and visitors only pay for what they choose to eat, shop, or experience. This makes it one of the best free things to do in Dubai during the Dubai Shopping Festival.
Event Details
Location: Dubai Design District (d3) | Dates: 1–11 January 2026 | Entry: Free
Timings
Mon–Thu: 4:00 PM – 10:00 PM | Fri: 4:00 PM – 12:00 AM | Sat–Sun: 12:00 PM – 12:00 AM
Freebies & Fun
- MAC: Complimentary drink and exclusive goodies
- NESCAFÉ: Free coffee, tote bag, and tumbler
- DYSON: Spin & Win exciting prizes
- KAYALI: Play & Win free samples
- Lattafa: Spin & Win rewards
- LUX: Play & Win prizes plus a free printed photo
- TALABAT: Free customised merchandise
- CBD: Complimentary printed photos
- Interactive Zone: Play & Win coffee coupons or a free car wash
With its mix of free concerts, immersive future-themed activations, family-friendly workshops, independent shopping, and new dining concepts, e& MOTB 2026 stands out as one of the top Dubai events in January.
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